Doucet

France SC Fund I Nov 1999
Build-up of medium size businesses involved in cleaning products
Facts
Company Name:Doucet
Location:France
Sector:Chemical Products
Date of investment:November 1999
Date of exit:July 2004
Deal Type:MBI, buy & build
Syntegra Role:Lead investor

business description

  • Build-up of medium size businesses involved in cleaning products
  • In November 1999 Doucet commenced the build-up with the acquisition of Chimie Dérivés, a manufacturer of cleaning products distributed through traditional hardware stores. In December 1999, the company acquired Chimitex, a company operating in the private label market utilising mass distributions channels. In October 2000, a further add-on was made with the acquisition of Purodor, a direct sales operation to local communities

transaction strategy

  • Doucet was an opportunity to back a first rate MBI team in a fragmented sector
    • Team of 3 experienced and complementary managers
    • Add-on opportunities identified from start with cross-fertilisation and synergies potential - Three-pronged attractiveness at exit (brands, sales network, niche-specific financial stability)