Stark Verlag

Germany SC Fund III Dec 2006
German publisher of educational material for teachers and pupils
Company Name:Stark Verlag
Sector:Educational Publishing
Sales:€ 22m (2009)
Date of investment:December 2006
Date of exit:September 2011
Deal Type:MBI
Syntegra Role:Sole Sector

business description

  • Stark-Verlag is active in the market segments of educational material for teachers and test preparation books for pupils in the German market
  • Stark-Verlag targets a wide range of general educational schools in Germany. Originally the company had a strong presence in federal states where final high school exams where centralized such as Bavaria and Baden-Württemberg
  • Products offered include books for pupils and loose leaflet products exclusively for teachers

transaction strategy

  • Leverage on a strong brand and editorial competence to fully exploit the growth potential in German federal states which are now introducing centralized high school exams and target new markets like primary schools
  • Acquire companies in interesting niches
  • MBI manager with direct marketing experience will improve sales and marketing